Javier Pérez-Llanera
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Spanish TravelTech Has Quietly Matured. Most Founders Are Still Solving the Wrong Problem.
What Spain's new tech census reveals about the Balearic Islands, the hotel industry, and the coming battle for data ownership.
May 6
•
Javier Pérez-Llanera
June 2025
Value isn’t explained. It’s felt (3/3)
How we built a product our clients don’t want to turn off
Jun 8, 2025
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Javier Pérez-Llanera
1
We Need More Tourists Who Come Back
Why guest loyalty is becoming the new axis of destination strategy
Jun 6, 2025
•
Javier Pérez-Llanera
2:08
Grow in Layers (2/3)
Why we didn’t scale customers — we scaled trust.
Jun 1, 2025
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Javier Pérez-Llanera
2
May 2025
The world didn’t need another CRM.
But we built one anyway.
May 24, 2025
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Javier Pérez-Llanera
2
How Fideltour Moved from ARR to MRR
A real story about leaving vanity metrics behind, facing the uncomfortable truth, and building a more resilient SaaS business
May 4, 2025
•
Javier Pérez-Llanera
2
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